01
THE ARGUMENT
WHAT'S IN A CAREER?
A LIST OF CLIENTS AND AWARDS?
OR A THEORY OF HOW BRANDS ACTUALLY WORK?
FROM A RÉSUMÉ OF STORIED AGENCIES AND FAMOUS BRANDS
TO A THEORY OF THE BLEND.
AS I SEE IT
I blend brands with their communities and influencers. I blend expertise, interfaces, features and channels into experiences that reach further than any single campaign corner. I blend creators, creatives and talents from every background into teams that outgrow their brief.
There's more: the full record, talks at TEDx and PDF, fifteen years of teaching, a stack of press, and a poem about people who don't play the part they're told to.
READ THE FULL STORY →