A. HAMELLE
ANTHONY HAMELLE — LA CONCORDE NYC

BLENDED
BRANDING.

Twenty-five-plus years of logos and accolades is not the story. Twenty-five-plus years of learning what brands actually are — that's the story.

01
THE ARGUMENT
WHAT'S IN A CAREER?
A LIST OF CLIENTS AND AWARDS?
OR A THEORY OF HOW BRANDS ACTUALLY WORK?
FROM A RÉSUMÉ OF STORIED AGENCIES AND FAMOUS BRANDS
TO A THEORY OF THE BLEND.
AS I SEE IT I blend brands with their communities and influencers. I blend expertise, interfaces, features and channels into experiences that reach further than any single campaign corner. I blend creators, creatives and talents from every background into teams that outgrow their brief.
02
SELECTED WORK

THREE PLACES TO START.

Maison Yellow
2026—
Maison Yellow — Anniversary Finds
Late Dialogues
2025—
Late Dialogues — Podcast
Hilton
2023
Hilton — The Ad You Stay In
VIEW ALL WORK →
03
BRANDS I HAVE WORKED WITH
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More in the Work Section →

There's more: the full record, talks at TEDx and PDF, fifteen years of teaching, a stack of press, and a poem about people who don't play the part they're told to.

READ THE FULL STORY →
LA CONCORDE NYC